Fuel Ox Recognized By USDA BioPreferred® Program

Infinity Lube™ Super Spray and Infinity Lube™ Liquid Friction Eliminator

Certified with Biobased Product Label

Asbury, N.J. – May 30, 2023 – The Fuel Ox (www.fuelox.com), an international corporation dedicated to providing fuel consumers with the most technologically advanced and eco-friendly fuel treatments and lubricants on the market, announced today that it has earned the U.S. Department of Agriculture (USDA) Certified Biobased Product Label for Fuel Ox® Infinity Lube™ Super Spray and Fuel Ox® Infinity Lube™ Liquid Friction Eliminator.

Fuel Ox’s full line of Infinity Lube products is 100% plant-based and eco-friendly and serve to improve sustainability by as much as 10x in a world where just 5-8% is the standard. Simply stated, Infinity Lubes is the only product ever created that nearly completely eliminates friction. Unlike traditional lubricants that use coatings, fillers or other toxic paraffins, Infinity Lube is free of chlorine and other heavy metals and is completely
toxin-free.

Both Infinity Lube products can now display a unique USDA label that highlights its percentage of biobased content. The Liquid Friction Eliminator’s label will indicate that the product is certified 95% biobased, and the Super Spray is certified 92% biobased. Third-party verification for a product;s biobased content is administered through the USDA BioPreferred® Program, which strives to increase the development, purchase, and use of biobased products.

Biobased products help address climate change by offering renewable alternatives to petroleum-based products; sequester carbon dioxide, lowering the concentration of greenhouse gasses in the atmosphere that contribute to climate change; create and expand markets; are generally safer for people and the environment than their petroleum-based counterparts; and represent incredible technological advances and innovations.

The USDA Certified Biobased Product Label displays a product’s biobased content, which is the portion of a product that comes from a renewable source, such as plant, animal, marine, or forestry feedstocks. Utilizing renewable biobased materials displaces the need for non-renewable petroleum-based chemicals. Biobased products are cost-comparative, readily available, and perform as well as or better than their conventional counterparts.

“We are very proud to display the USDA Certified Biobased Product Label on our Infinity Lube products,” said Grant Taylor, Vice President of Additives and Lubricants for Fuel Ox. “We’ve long been known for offering the only 100% plant-based lubricant on the market, and this recognition will help drive that message home for our customers.”

“We applaud The Fuel Ox for earning the USDA Certified Biobased Product Label,” said Vernell Thompson, USDA BioPreferred Program. “The label is intended to help spur economic development, create new jobs, and provide new markets for farm commodities. But the label also makes it easier for consumers and federal buyers to locate biobased products and consider planet-friendlier options during purchase decisions. By having their products become USDA Certified Biobased, Industrial Sustainability Group, Inc. dba Fuel Ox joins an expanding list of businesses combatting inaccurate marketing claims and the practice of greenwashing, while also contributing to a thriving bioeconomy that decreases our reliance on petroleum.”

In the latest Economic Impact Report released by USDA, the biobased products industry supported 4.6 million American jobs; contributed $470 billion to the U.S. economy and generated 2.79 jobs in other sectors of the economy for every biobased job. Biobased products also have a substantial environmental impact, displacing about 9.4 million barrels of oil a year, with the potential to reduce greenhouse gas emissions by an estimated 12.7 million metric tons of CO2 equivalents per year.

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The Fuel Ox:
The Fuel Ox® (www.fuelox.com) is an international corporation dedicated to providing fuel consumers with the most technologically advanced fuel treatments and lubricants on the market and helping them reduce their footprint on the environment with bio-based, eco-friendly and almost completely toxin-free products. Registered as Industrial Sustainability Group (ISG) and based in Asbury, NJ, The Fuel Ox manufactures fuel additives and lubricants to help improve fuel efficiency, operating life and performance of industrial equipment while reducing maintenance costs,
equipment downtime, emissions and pollutants. Its flagship products are Fuel Ox® with Combustion Catalyst and Infinity Lube™.

About the USDA BioPreferred Program
With the goal of increasing the development, purchase, and use of biobased products, USDA’s BioPreferred® Program was first introduced in the 2002 Farm Bill and reauthorized in 2018. It requires federal agencies and contractors to give purchasing preference to biobased products. The USDA BioPreferred Program also includes a voluntary certification and labeling initiative for biobased products. This is referred to as the USDA Certified Biobased Product Label.

More than 1,800 companies across the U.S. and in 47 countries participate in the Program. From farm and field all the way through the manufacturing process, the expanding market for biobased products creates jobs, supports rural economic growth in America, and has a positive impact on our planet. Have questions? Please contact: Vernell Thompson, USDA BioPreferred Program at Vernell.Thompson@usda.gov.

Media Contact:
Grant Taylor V.P.
The Fuel Ox
Gtaylor@FuelOX.com