ISG is seeking $1.07 million in this initial round of fundraising primarily to support sales and marketing efforts and expand distribution and availability of its products, which were developed for heavy duty trucks, buses, service vehicles, marine vessels, heavy equipment and virtually any machinery. The company’s primary products – Fuel Ox® fuel additives and Fuel Ox® Infinity Lube™ lubricants – use patented, proprietary technology that can increase fuel efficiency, lower operating costs and improve equipment performance, life and durability while also substantially reducing environmental impacts.
“We are passionate about providing environmentally friendly products and services that improve sustainability and operating efficiency,” said Rand Taylor, CEO of ISG. “We are excited to work with WeFunder and welcome their community of investors on our journey as we work to build and strengthen the routes to market for Fuel Ox® and Infinity Lube™.”
The ISG products tackle two of the main problems for engine owners and operators: Machine parts wear down from excessive friction, which requires expensive downtime and repairs, and engines burn fossil fuels that cause significant contamination, which harms our environment.
Infinity Lube™ products are shown to improve sustainability by as much as 10 times, and Fuel Ox® combustion catalysts promote a more thorough burn of fuel, which has been proven to improve fuel efficiency by 7 to 10 percent.
“The bottom line is that these products save on the bottom line,” Taylor said. “Already, we are selling our products on five continents. This fundraising campaign will help us to expand our operations and distribution, to make Infinity Lube™ and Fuel Ox® available to more and more fleet owners and operators.”
ISG products serve as cost-efficient solutions to help reduce greenhouse gases and other pollutants and extend equipment life at a time when environmental sustainability continues to rise in the public consciousness. According to 360 Research Reports, the global bottled fuel additive market will grow from $9.6 billion to $11 billion (2.1 percent CAGR) by the end of 2026. The global lubricants market, estimated at $124 billion in 2019, will eclipse $126 billion by 2027 (3.9 percent CAGR) according to Fortune Business Insights.
For information on the equity crowdfunding terms, opportunity and risks, please visit https://wefunder.com/industrial.sustainability.
Taylor founded Fuel Ox® LLC in 2014 with his son, Alec, after they acquired the exclusive rights to commercialize a patented fuel additive formula previously used only by the U.S. military and select private sector industrial fleet operators. Branding the product as Fuel Ox®, they began selling direct to heavy-duty fleet and equipment operators near their Western New Jersey headquarters. Seven years later, the company supplies more than 1,000 fleet and equipment operators in North America, Europe, the Middle East, Africa and Asia. From 2016 through 2020, the company has grown annual sales by an average revenue increase of nearly 50 percent a year.
Fuel Ox® Additives
Fuel Ox® is differentiated from conventional fuel additives by a patented organometallic combustion catalyst that oxygenates and lowers the ignition point of fuel to produce a more efficient combustion cycle in any engine that runs on petroleum-based fuels. Adding one ounce of Fuel Ox® to 80 gallons of fuel (or 1 gallon for every 10,000 gallons) can improve fuel efficiency 7 to 10 percent or more depending on operating conditions and fuel quality. The improved combustion cycle reduces soot by more than 50 percent while also cutting carbon dioxide and nitrogen oxide emissions by 20 percent and 10 percent, respectively. In addition to reducing air pollution and greenhouses gases, Fuel Ox® reduces soot buildup in engines and diesel particulate filters (DPF), prolonging DPF life while reducing equipment downtime from manual DPF regenerations by 60 percent as well as other costly repairs and maintenance.
Infinity Lube™ Lubricants
Fuel Ox® recently expanded its portfolio to include Infinity Lube™, a line of liquid, spray and grease lubricants formulated with a plant-based technology that goes beyond simple lubricity to substantially improve performance, durability and operating life of engines and virtually any other metal machinery.
Unlike conventional lubricants, which merely add a temporary film layer and coating to reduce friction and displace water, Infinity Lube™ products contain HDI-2500, a patented conditioning compound that enables the carbonitriding, or case hardening, of metal friction points in machinery. As temperatures increase, the carbonitriding process diffuses carbon and nitrogen into metal to create a smooth, super-hard protective alloy layer that reduces friction, lowers operating temperatures and substantially decreases wear and tear of vital machine components. Using Infinity Lube™ increases lubrication up to 20 to 40 times longer than conventional lubricants and as much as triples the length of time between oil changes.
About Industrial Sustainability Group, Fuel Ox® and Infinity Lube™
Industrial Sustainability Group manufactures and markets fuel additives and lubricants to help truck, marine vessel, heavy equipment and machine operators sustainably improve the fuel efficiency, operating life and performance of their equipment while reducing maintenance costs, equipment downtime, emissions and pollutants. The company’s flagship product, Fuel Ox® with Combustion Catalyst, comes in a variety of seasonal and application-specific formulas. Infinity Lube™ complements the Fuel Ox® fuel additives with a proprietary formula that lubricates, conditions and hardens metal machine parts, reducing friction and operating temperatures and sustainably improving durability and performance.
Companies interested in testing Fuel Ox® fuel additives and Infinity Lube™ products in their fleets and heavy machinery or retailing Fuel Ox® products may call Alec Taylor, ISG director of operations, at (844) 8FUELOX for a consultation. To learn more, please visit www.FuelOx.com and follow on Facebook at facebook.com/FuelOx/, LinkedIn at linkedin.com/company/Fuel-Ox-LLC/ and Instagram at instagram.com/FuelOx/.
On behalf of ISG