Proven startup leader to drive commercial strategy as fuel additive company grows direct and online channels, retail distribution and product availability
emissions, today announced the appointment of proven startup leader Paul Mazzanobile as president.
Mazzanobile brings to Fuel Ox more than 20 years of successful experience in founding, leading and fueling the rapid growth of startups across diverse industries, from technology to medical devices and real estate. Reporting to company co- founder and CEO Rand Taylor, he will drive the company’s sales, marketing and strategic planning efforts as it works to grow global distribution and availability through direct, retail and online channels.
The company’s leadership team also includes Fuel Ox co-founder Alec Taylor, who serves as chief operating officer, reporting to the CEO. “Paul has proven time and again over his career that he can take a disruptive idea and guide it from its conception to breakthrough commercialization, strategy execution and growth,” said Rand Taylor. “His leadership, experience and marketing acumen will bring greater focus and strategic discipline to our efforts to open and develop new channels and markets, put The Fuel Ox in more fleets and equipment, and get it onto more store shelves.”
Prior to joining Fuel Ox, Mazzanobile co-founded and led DARTMetrix, a robotic technology-enabled platform for athletes focused on building, measuring and improving one’s speed, agility and quickness. The company has created an “MVP” prototype, sees a viable opportunity for commercialization and is currently funding product development. Previously, he co-founded Strutz, Inc., a medical device company focused on treating podiatric conditions. There, he developed the go-to-market and e-commerce strategies and built and led a sales organization that grew Strutz into the No. 1 compression arch support provider in the world, with millions sold online and full distribution in Walmart.
Earlier, Mazzanobile launched and led Emory Financial Partners, a real estate investment company created to identify and purchase undervalued real estate assets. He began his career as an entrepreneur after 18 years as a securities trader. He graduated from Emory University, receiving a B.A. in economics.
“Since Rand and his son, Alec, launched Fuel Ox back in 2014, they’ve won over customers in the U.S. and internationally across a wide range of industries with a product that improves fuel economy, lowers maintenance and operating expenses and reduces emissions, and the exciting part about that is we’re just getting started,” said Mazzanobile. “The runway for growth in the fuel additives category is substantial, especially for a differentiated product like ours. I’m very excited to be working with this great team to not only make The Fuel Ox an indispensable asset for fleet managers but also make it available to more retail shoppers who want better performance, lower emissions and fewer maintenance headaches from their trucks, cars, boats, boilers and heavy equipment.”
About Fuel Ox LLC and The Fuel Ox
Fuel Ox LLC manufactures and markets fuel additives that help truck, marine vessel and heavy equipment owners, operators and fleet managers control fuel and maintenance costs, improve engine performance and lower emissions. The company’s flagship product, The Fuel Ox, was originally developed for the U.S. military and other ultra-high intensity operations but is now available to the private sector and comes in a variety of seasonal and application-specific formulas. The Fuel Ox is highly concentrated, 100 percent soluble and can be used in all petroleum-based fuels. It is available in containers ranging from its 3-ounce OTR package formulated for single big-rig fill-ups to one-gallon Fuel Ox bottles that treat up to 10,000 gallons of fuel. In addition, 55-gallon drums and 275-gallon totes are available for use in filling stations and bulk terminals.
Companies interested in testing The Fuel Ox in their fleets and heavy machinery or retailing Fuel Ox products may call (844) 8FUELOX for a consultation. To learn more, please visit www.FuelOx.com and follow on Facebook at facebook.com/FuelOx/, LinkedIn at linkedin.com/company/Fuel-Ox-LLC/ and Instagram at instagram.com/FuelOx/.
On behalf of ISG